Logo to SVG converter
PNG or JPG logo in, clean vector out

• Colours. Look at the swatch row under the preview. If it lists the colours your logo has and nothing else, leave it. An extra swatch that is nearly the same as another one is anti-aliasing or compression noise: lower the Colours slider by one. A real colour that is missing: raise it by one. Fewer colours always means cleaner shapes and a smaller file.
• Transparent background. A logo on a white box is the usual starting point. Tick Transparent background and the colour that surrounds the artwork is removed from the SVG; enclosed areas of the same colour inside the logo, such as the white in a letter “O”, are kept. A PNG that is already transparent needs nothing.
• Detect gradients. Leave it on for logos with soft shading. Turn it off for a strictly flat logo that will be cut, embroidered or printed in spot colours, so every colour is one flat fill.
• Detail. Sharp keeps every corner and is right for typographic logos and geometric marks; Smooth rounds corners and ignores more specks, which suits hand-drawn or slightly soft sources. Remove specks drops islands smaller than the number of source pixels you set, so stray dots from JPEG noise disappear without touching real details such as the dot on an “i”.
• One-colour logos. A black mark on white, or a white mark on a dark background, traces best in Black & white mode: one path, an adjustable Threshold, a Fill colour you choose, and Invert when the mark is lighter than its surroundings.

Every change re-traces in a fraction of a second, so the quickest way to learn the controls is to drag one and watch the preview. The step-by-step logo guide goes through each of them with screenshots.

If you already pay for Adobe Illustrator, Image Trace is a fine tool: it offers presets, an adjustable threshold, path and corner sliders, an “ignore white” option and results you can expand into editable paths, all inside the app where you will keep working. If you have Inkscape, Trace Bitmap is the free desktop equivalent, and it is built on the same tracer (Potrace) that AnyToSVG uses.

AnyToSVG is for the other situations: you do not own Illustrator, you are on a phone or a borrowed computer, or you just need a clean SVG in under a minute without installing anything. It picks colour or black-and-white, the colour count and the threshold for you, detects gradients before it counts colours, removes anti-aliasing halos so you do not get thin lines between neighbouring shapes, and keeps everything in the browser, so a client’s unreleased logo never leaves your machine. The output is a plain SVG that opens in Illustrator, Inkscape, Figma, Affinity and Canva like any other, so you can still polish it there.

Whichever you use, remember what tracing is: a faithful copy of what is in the pixels. A logo that is blurry, tiny or photographed off a shop sign will trace into a blurry, tiny or skewed vector. For those, use the trace as a template and redraw over it, or ask the designer for the original .ai, .eps, .pdf or .svg. And only vectorize logos you own or are licensed to use: converting a file does not change who holds the rights to the design.